We’ve all known that Facebook owns Instagram and the messaging app WhatsApp for a while (read: since both companies were first acquired by the social media juggernaut), but now it seems like Facebook really wants to make it obvious for anyone who didn’t get the memo. This has resulted in a minor rebranding, with Instagram now being terms “Instagram From Facebook” on the homepage, even though it’s showing up in fine print.
Facebook has confirmed that they’re making the change to be clear about the services and apps that are part of the Facebook family.
This is a minor change, but it’s still noteworthy. This is likely happening for two reasons: 1) All the transparency issues surrounding Facebook and 2) The upcoming integration of the messaging platforms.
We’ve known for a little while now that Facebook is restructuring each platforms’ chat features so that soonish (likely by early next year), all three chat platforms will be integrated. Users will be able to read and respond to messages from friends seamlessly across Messenger, Instagram Direct, and WhatsApp. This will make direct communication easier for brands who are trying to manage multiple channels, but it will be interesting to see how users respond.